Social Media
Boswell Organic Content
Role
Content strategy
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Content creation
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Content production
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Context
Bringing the Boswell experience to St-Bruno
Boswell St-Bruno is the second location to open after the success of its Montréal location. A laid-back gastro-pub serving good food and drinks in a friendly atmosphere, it’s nestled in a quiet suburban neighborhood where foot traffic is naturally lower than in the city. With a limited media budget, the challenge was simple: drive more business through organic social content on Facebook and Instagram.
Top Facebook video
In 72 hours
Views: 9.6K
Interactions: 65
Follows: 18
Beer Carousels
With so many options to choose from, we gave audiences the details they need to make more informed choices—from flavor profiles to brewing details. As a craft brewery, Boswell puts care into every beer. The carousels gave us a chance to bring that process to life, sharing the stories, ingredients and craftsmanship behind each pour.
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Thinking
Turn scrolling into stopping by
The existing feed relied heavily on static imagery, limiting its potential for reach and discovery. We shifted the content strategy toward more authentic, educational and entertaining formats, with a stronger focus on Reels and carousels—formats designed to help content reach beyond the existing follower base.
The content focused on what makes Boswell worth a visit: the food, the drinks and the people behind them. By bringing audiences into the kitchen and behind the scenes, we gave them a more personal look at Boswell—and a reason to feel connected to the place before they even walked through the door.
Quiz nights
We created a consistent visual identity for quiz-night content, making it instantly distinguishable in the feed while giving each theme its own personality.
Carousels also allowed us to showcase upcoming quiz themes at a glance, giving audiences the information they need to pick a night, bring their crew and make a plan.
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Results
Business Impact
Within 40 days, reach, engagement and follower growth all increased. More importantly, the content translated into real-world sales. Some new dishes didn’t begin selling until after we featured them in Reels, showing how the right content can turn social attention into action.
The feed also became more varied and recognizable, with stronger brand elements and a more distinct Boswell personality.
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