Kit design & website
A Better Outcome
The patient support program is meant to support patients as they navigate their major depressive disorder (MDD) journey. The program contains a mix of printed and digital assets to offer a wide array of resources. Our insight is that MDD patients who are invested and engaged in their journey will have better outcomes.
Zen & Uplifting
The concept reflects Rexulti's place in the patient's treatment journey, ingrained in moments of self-care and mindfulness to help them reach a much-needed turning point. The website features motivational quotes, downloadable resources and information about the treatment. The tone is warm, soothing and uplifting with splashes of yellows throughout the site without being overbearing. The imagery is zen and inspiring to help the patients feel at ease.
Designed for Patients
Every patient's journey is unique and personal. The goal is to have the patient leave their doctor's office feeling hopeful as they begin their treatment. The kit was designed to be discreet in size, so that it would be easy to place in a bag and bring back home.
Research taught us that journaling can help patients with major depressive disorders. Keeping this in mind, we designed the kit in a way that encourages daily journaling and self-awareness. For instance, the journal includes prompts for the patient to write down their feelings, which can help them during their next medical appointment.
The kit includes an information brochure, a bookmark with a checklist to prepare for the next appointment, as well as a Rexulti sample pack, held in place by a rubber band.