Identity
Marshall Copywriting
Role
Art Direction
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Graphic Design
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Context
The Essence
Marshall Copywriting offers copywriting, translation, and copy editing services, always focusing on what matters the most to tell the best story. Their work has appeared in Canada, the United States and Europe.
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Thinking
Birth of Ideas
The concept behind the design is based on how finding the perfect copy is about writing and rewriting. The repetition of the lines is inspired from classic lined paper where ideas are born, tweaked and perfected. Marshall Copywriting always comes up with ideas that stand out from the crowd by telling a great story.
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Solution
Versatile Character
The comma/apostrophe/closing quotation shape is a versatile typographic character that is always present in copy. This special punctuation mark is used throughout texts, with a change in the baseline position, making it the best symbol to represent copywriting. Nestled within the shape is the M from Marshall, along with repeated M lines that create a modern pattern that works well whether it be scaled big or small.
